Difference between revisions of "Getting the Word Out"

Revision as of 16:38, 30 January 2012

It's never too early to start thinking about placing your foster dog. Keep an eye out for opportunities: if you know someone who is looking for a dog, mention that you might have one available for placement in the near future. Let friends and family know that your foster pup will be up for adoption in the near future, and that you would appreciate help with getting the word out when the time comes.

My recommendation, however, would be to start advertising your foster dog only when you think he's about ready to move on. The problem with advertising a foster dog too far in advance is that you never know when a prospective adopter will bite, and once most people decide to finally take the plunge and get a dog, they want to have that dog RIGHT NOW. In the fizz of excitement that surrounds the arrival of a new dog, even waiting one extra day seems unbearable -- forget the two weeks you might have wanted to finish teaching your foster pup not to yank quite so hard on the leash. Then you're faced with a choice between adopting out a dog that you don't think is 100% ready for his new life yet, or frustrating and possibly losing his potential forever family. It's not a great position to be in, and for that reason I suggest waiting on the all-out ad campaign until your foster pup is well and truly ready to go.

When he is ready, it's time to start the marketing blitz. You never know what's going to work; I've had foster dogs adopted at formal adoption events, as a result of posting cute videos and anecdotes on the Internet, through rescue group referrals, and from casual conversations with strangers who remarked on how cute a dog was while walking by. There's no one sure thing that will or won't work, so you just have to try everything in the hopes of making the right connection.